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Showing posts from May, 2020

Fjallraven Kanken Embroidery - Updated 5/22/2020 & Coming soon.. We will begin embroidering Doughnut Backpacks!!!

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After August Co - Etsy Fjallraven Kanken Backpacks have been a preferred medium of ours for a while now. That having been said, it gives us great pleasure to announce that we will be working on Doughnut Backpacks now, and will be coming out with our own hand embroidery on a couple in the coming weeks! The two bags we have to embroider are the Macaroon Pastel Series Blue Lotus (pictured below left) and the Macaroon Tiny Unicorn Dream Series: Unicorn! (pictured below right). We are so excited to work on them! See their full line here ->  Doughnut Backpacks   As we have grown our desire for new patterns and color pallets has too! Above left, pictured on a Warm Yellow Fjallraven Kanken Classic Mini is our newest embroidery pattern, 'Garden Violets'. It has been an absolute pleasure working on Fjallraven bags, and we are delighted to continue our pursuit of expanding our embroidery style and knowledge.                    

The Golden Rule of Digital Marketing by James Hanway

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The Golden Rule of Digital Marketing By: James Hanway of  After August Co In the age of social media and social media marketing there is a lot of talk and theories about proper protocol (or lack thereof). There are some who enlist blasting would-be customers with a timed tactical strike of media messaging; a mind numbing assault of keywords and links. Word search algorithms and preference driven messages tailored to individual click history have taken over traditional market research and consumer analytics. It is truly a strange and often annoying world in which we exist online today, and it may seem difficult and daunting to compete for exposure.  When we started our small family business in the Spring of 2019 we had only a vision of an aesthetic and my wife's artistic talent. I come from a sales and marketing background in the Info-Tech sector with Xerox so naturally the online business side of our two person operation would be mine to handle. At its inception our bu