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 Instagram: Fast Twitch Marketing  James Hanway of After August Co When I first logged into Facebook a cruise ship with my grandparents the summer before college I thought it was the hippest and most unique tech experience I'd ever had. Until that moment I had only experienced AIM (AOL Instant Messenger for anyone younger than 30) and the thought of an entire social network only for college kids (which at that moment I still had technically had never been to college) was just the coolest. This was 2005 - a lot has changed since then. Now in 2020 the era of 'fast twitch' marketing is in full swing, and with it has come an entirely new generation of advertising executives. They're called Influencers - and they are a force to be reckoned with.  Scrolling through the Instagram feed requires more and more finesse to decipher what posts are paid ads and which are run by an influencer - and honestly what the actual difference between the two is. A paid ad typically is created

The Small Business Guide To Digital Marketing: Part One James Hanway of  After August Co At this point in our society's technological development it comes as no surprise to learn of the importance of social media marketing. No longer a growing trend, social media marketing has solidified itself as a top tier method of growing brand awareness and distributing information. Tech giants like Facebook ( Instagram ), TikTok, Pinterest , and Twitter hold the keys to the kingdom of digital marketing and trends. As the generation which created the Internet watched their children grow with smart phones, they were quickly supplanted as the population to target for online shopping.  When we started looking into marketing on Instagram and Facebook I did a little research and concluded that instead of paying for generic dissemination I would save my pennies (figuratively - ads on social media cost hundreds or thousands of pennies) and hit the feed to see what organic traffic I could muster on my