The Small Business Guide To Digital Marketing: Part One vol. 2 - Fast Twitch Marketing
Instagram: Fast Twitch Marketing James Hanway of After August Co When I first logged into Facebook a cruise ship with my grandparents the summer before college I thought it was the hippest and most unique tech experience I'd ever had. Until that moment I had only experienced AIM (AOL Instant Messenger for anyone younger than 30) and the thought of an entire social network only for college kids (which at that moment I still had technically had never been to college) was just the coolest. This was 2005 - a lot has changed since then. Now in 2020 the era of 'fast twitch' marketing is in full swing, and with it has come an entirely new generation of advertising executives. They're called Influencers - and they are a force to be reckoned with. Scrolling through the Instagram feed requires more and more finesse to decipher what posts are paid ads and which are run by an influencer - and honestly what the actual difference between the two is. A paid ad typically is created...